■ Company belief: no best, only better

■ Company values: loyalty, responsibility, integrity

■ Company spirit: self-improvement, pursuit of excellence

■ Company style: strict requirements, meticulous and efficient

■ Market concept: Beyond users' expectations, touch users with heart

■ Talent concept: recruit talents and make the best use

■ Technological innovation concept: technology makes life better

■ Cooperation concept: honest and trustworthy, symbiotic with friendship and business

■ Financial philosophy: scientific financial management, prevention and control, and maximize the company's value

■ Management principle: Development will be promoted by the five abilities combined - learning, innovation, resilience, execution and collaboration.